Why not to send your email newsletter the same day you write it

Unless you’re a professional copywriter, I guarantee if you write your newsletter today and review it tomorrow, you will change something.

Sleep on it! 

Reviewing your content the following day enables you to look at it with fresh and more objective eyes.

This provides an opportunity to:

1. Proof read your content.

2. Test your content.
– Are all your images displaying and links working?
– Is it displaying correctly in different email programs and on smartphones?

3. Edit  your content.
– Is it too long?
– Are you using short sentences and paragraphs?
– Have you got plenty of white space?

4. Assess your content for relevance.  It’s easy to get wrapped up in your own world, so stand back, review your content and ask:
– Why is this relevant to my subscribers?
– How does it add value for my subscribers?

Photo: Flickr/dannyelbrazil