I was privileged to be asked to film the Remembrance Service in Bishops Cleeve on Sunday 9th November 2014. Here is the completed video. … [Continue reading]
Helping tennis player Tom Mellor appear at The Albert Hall
October 23, 2014 by
From time to time I am pleased to undertake pro bono work to support local organisations and individuals. Therefore I was delighted to respond to a request from Cheltenham tennis player Tom Mellor and his father Philip. Tom, who was born with … [Continue reading]
Lording it up at Lord’s with Michael Vaughan
July 22, 2014 by
I've been working with West Midlands based Gala Events for five years and recently I produced my eighth film for them. This latest event was a Lord's Long Room Lunch and it featured cricketers Michael Vaughan, Tim Bresnan and Steve Harmison. After a … [Continue reading]
How to avoid your email marketing looking like spam
June 30, 2014 by
Have you noticed how spammers and scammers use personal names rather than brand names in the "from" section of their emails? Here's a recent example. The reason why they do this is hopefully obvious. It's so that the email looks like it's … [Continue reading]
Email marketing – how NOT to manage your unsubscribe process
May 8, 2014 by
I've blogged before about why your unsubscribe process should be as simple as possible - ideally a one click process. The screen shot below from Avid is a good example of how not to do it. Instead of a one click unsubscribe, where you click a link … [Continue reading]
On location with the pop pirates: Radio Caroline at 50
April 22, 2014 by
Easter Sunday 1964 saw the launch of legendary radio station Radio Caroline. Moored off the Essex coast it brought pop radio to the UK in a way that had never been done before. The station and others like it, revolutionised music radio in the … [Continue reading]
On location with football pundits Matt Le Tissier and Steve Claridge
April 22, 2014 by
I've been working with West Midlands based Gala Events for five years and recently I produced my seventh film for them. This latest event was the annual Birmingham Gold Cup Lunch and it featured live Irish band Celtic Clan, Sky Sports tipster Kevan … [Continue reading]
On location with the Football Characters
December 6, 2013 by
Last week I had a really interesting video assignment. I was asked to film an "Evening with the Football Characters" at Edgbaston Cricket Ground by West Midlands based Gala Events. This is the sixth film I have produced for Gala. The "Football … [Continue reading]
How BBC Radio 2 recognised the power of email to engage with listeners
October 23, 2013 by Leave a Comment
BBC Radio 2 has recently launched Radio 2 Mail, a weekly e-newsletter with the strapline "Sharing what we love about Radio 2" These days the BBC has many ways of engaging with it's audience ranging from phone ins, texts into programmes, and of … [Continue reading]
Why this e-shot from Apple is perfect. In every way.
September 20, 2013 by Leave a Comment
Apple have just sent me the email below promoting the new iPhones. Apple's email marketing always stands out from the crowd, but this one is special. Here's why. The opening paragraph is brief yet sells lots of benefits. Apple is all about … [Continue reading]